Count every working hour
Include consultations, preparation, travel, culling, editing, delivery, and post-wedding support.
Calculate a sustainable package floor from the hours you work, the costs you carry, your business overhead, target margin, and applicable tax.
Package inputs
Suggested package floor
$4,600 before tax
Labor
$2,100
Direct costs
$900
Overhead
$450
Profit
$1,150
Package composition
Educational estimate only. It does not account for local market positioning, licensing, insurance rules, or tax obligations. Confirm tax treatment with a qualified local adviser.
Know your pricing floor
Wedding coverage is only part of the labor. Consultation, preparation, travel, culling, editing, gallery setup, album work, emails, and bookkeeping all consume time that needs to be represented in the package.
This calculator estimates a sustainable minimum from your own inputs. Market demand, experience, positioning, usage rights, insurance, local tax treatment, and the value of the client experience can justify a different final price.
Include consultations, preparation, travel, culling, editing, delivery, and post-wedding support.
A 25% profit margin requires a higher price than simply adding 25% to your costs.
Software, insurance, outsourcing, gear, and album costs change throughout the year.
From planning to delivery
Shuttertide combines branded delivery, face search, favorites, proofing, and full-quality downloads.